ajcjobs > BlogBreak > Archives > 2008 > June > 02 > Entry
Generation Y in the job market
The Atlanta Journal-Constitution
Just when many employers start to understand what motivates the “Generation X” worker, “Generation Y” arrives.
The population of Gen Y’ers is larger than the population of Gen X’ers. Gen Y (born 1979 to 1997) has slightly different motivations than its predecessor Gen X.
These are some of the social traits that appear to be reliable for this group:
- Considered the Internet generation
- 99% own a computer
- 94% own a cell phone
- 76% use instant messaging as a form of communication
- 34% use the World Wide Web as their primary source of news
- Ambitious- would like to work in a corporate setting that can provide job security
- The quality of the workplace environment is important, partly because many have divorced parents
- Are very much concerned about the environment and corporate social responsibility
- Are conscious of brand name products
Employers who can create a friendly work environment, that provides job security, quality of life, has a quality corporate sustainability program, and fully integrates the use of technology will find it easier to attract and retain Gen Y talent.
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